Brand Sense-Book Review

“Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound” by Martin Lindstrom is a great book to give insights on how a conscious effort to improve the sensory perception of your products can play a vital role…

The Big Short-Movie Review

“The Big Short” is not one of those classic Wallstreet movies. It talks about the interconnected stories of the characters, not their lives. This movie is based on a true story, which was first brought into limelight from the book…

The Laundromat – Movie Review

The laundromat is a movie based on the idea, the necessity and the secret life of money. It shows how the concept of various financial instruments is based on CREDIT, which is considered as future tense in the language of…

GREED- MOVIE REVIEW

The movie is based on a fictional character Sir Richard McCreadie, but it is loosely connected to the life story of Sir Philip Green, the business tycoon in the global retail fashion industry, chairman of Arcadia Group which includes brands…

The Shift Of Advertising Industry Towards Digital Content

Any positive or negative occurs in a business, the first-ever affected expense is Advertising. This change lead by pandemic has made everything upside down. The changing consumer behavior is going to create havoc for businesses if not understood soon. Therefore,…

Movie review – Wolf of Wall Street

‘Wolf of the wall street’, a movie directed by Martin Scorsese exposing shameless Wall street mentality. Yes, shameless but at the same time full of talent, illumination, and excitement. The movie is based on a motivational speaker, an American author…

Simulation Modeling And Gaming For Building Professionals

The Simulation & Gaming Journal defines Simulation/gaming in its broadest meaning, “to encompass such areas as simulation, computerized simulation, internet simulation, gaming, simulation/gaming, serious games, educational games, training games, e-games, internet games, video games, policy exercises, day-in-the-life simulations, planning exercises,…

BOOK REVIEW- FREAKONOMICS

“Freakonomics - A Rogue Economist Explores The Hidden Side Of Everything” is an unconventional book co-authored by Steven D. Levitt and Stephen J. Dubner, followed by another great book “SuperFreakonomics”. This book is a combination of two things – economics…

Industry 4.0: Another Stage in Digital Transformation Journey

The innovative and novel technology when combined with traditional industrial practices forms the crux of the ongoing Fourth Industrial Revolution. The primary focus is machine to machine and the internet of things. A revolution means a shift or a change…

12 EXPERTS FROM VARIOUS INDUSTRIES ON COVID-19

1. Farah Lalani, community creator for Media, Entertainment and Information industries at the Geneva-based World Economic Forum (WEF), “Businesses need to be proactive about calling out misinformation that is spreading about their brand, directing customers to official channels and making…