Research has become an integral part of our day-to-day lives and its applications have permeated every field that we can think of. Over the years, marketing research has gained immense popularity and a lot of companies and consultants in this domain have begun offering syndicated or customized research data to clients globally.
However, many companies or individuals are reluctant to acknowledge that they are not adept is research and depend solely on third party contacts or data providers. Furthermore, many companies and individuals do not know the difference between analytics and research.
In many places they are considered the same thing without realizing that they are two different subjects which only have the same principal roots. The same problem extends to interpretation of research reports and data where employees or students do not know how to explain their findings or comprehend data figures.
Actionesque Consulting realized this need and has made it possible for companies or individuals to undergo a short training session online or offline - on Market Research, its applicability, its benefits, its dangers and understanding it to the extent for successful negotiations with data consultants.